Subex's Rocware 2.0 to help CSPs increase focus on Customer Experience, Operational Efficiency and Net Margins

Bangalore, INDIA: Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS), announced today that it has launched Rocware 2.0, a key component of its pioneering Revenue Operations Center (ROC), aimed at helping CSPs better their customer's experience while also enhancing their operational efficiency and profitability.

"As we move into a business climate of increased governance and transparency, it is not just about the accuracy and integrity of finance systems such as ERP but that of the many in-house systems and outsourced functions that ultimately feed them. We have built significant telecom domain and operations expertise over the years that feed into Rocware. That knowledge along with our global customer base allowed us to understand the needs for assuring the various operational processes, validating the integrity of data they generate and enabling timely and accurate decision making." said Subash Menon, Founder Chairman, Managing Director and CEO, Subex Ltd.

Rocware 2.0 is a product based on the concepts and methods of Business Intelligence with a primary focus on operational and tactical decision making. Its goal is Operational Assurance (processes working the way they are intended to work) and analytics (based on the accurate operational data from those processes). It leverages strengths such as Subex's OSS/BSS expertise, delivery and cost flexibility and global market understanding. It offers Operational Assurance and Business Analytics at the executive or corporate levels, business unit levels as well as operational levels across the service provider's organisation.

"The need for Rocware 2.0 arose from the fact that many of the existing business intelligence solutions focus on the strategic versus the operational and also tend to lack operational assurance functions to check the integrity and accuracy of the data they operate on. We felt there was a strong need for a solution that would help CSPs validate that their operations are working correctly and optimize their business through efficient utilization of existing resources to extract maximum revenue, across departments, groups and products - and hence Rocware 2.0.", said Mark Nicholson, Chief Technology Officer, Subex Ltd.

Rocware is a key component of Subex's ROC. The ROC empowers communication service providers to monitor and assure systems and functions that are profit impacting including collect all revenues; identifying avoidable costs; preventing fraud; reduce defaulted payments; reduce wasteful expenditure; manage inter-carrier and partner expenses; and defer or even avoid capex.

Within today's evolving business environment, service providers have a greater need to focus on the various factors that impact profitability - revenue, costs of service delivery, operational efficiency, and service agility. Operational Assurance is a discipline that focuses on the impact of operations on profit in order to optimize key processes and utilize existing resources for maximum advantage.

The Rocware provides a linkage between operations and revenue and/or cost which goes beyond simply reporting forecasts and trends that typical business intelligence solutions focus on. The Rocware also overcomes the inherent drawback that exists in pure-play analytics solutions regarding the 'lack of trust' in the source of data and the correctness of processes that generate the data.

Hence, while Rocware incorporates the practices of business intelligence and analytics, it extends much beyond the scope of both, as it:

• Enables support for the modelling of business processes and definition of control points to automatically verify process correctness
• includes a clear mapping of data items with their source and displays such a mapping visually to business users
• provides analytics focused on telecom operations with optimized dashboards for rapid cognition and effective decision-making

Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service providers to achieve competitive advantage and deliver new service experiences to subscribers. The company pioneered the strategic concept of the Revenue Operations Center (ROC) - a centralized framework for end-to-end control of a service provider's revenue and costs, fostering operational dexterity for sustained profitability.

Subex's software portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect/interparty settlement.

Subex's customers include 32 of the world's 50 largest service providers. The company has more than 300 installations across 70 countries.

For more information please visit www.subexworld.com

Forward Looking and Cautionary Statements

Certain statements in this release concerning Subex's products, strategy and future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, market acceptance of Subex's products and services, Subex's ability to implement its growth strategy, competition in Subex's areas of business and general economic conditions affecting the telecom industry.

Further information:

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