Subex reinforces its OSS/BSS leadership at Management World 2009 at Orlando, Florida

Company set to launch new Service Fulfillment product, showcase award-winning Rocware 2.0 and elucidate the need for Business Optimization

Bangalore, INDIA: December 8 – 10 2009 will see Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS), showcase technology leadership at Telemangement Forum’s Management World 2009 at Rosen Shingle Creek, Orlando, Florida (Subex is at booth # 222).

Subex will launch the latest product from its Service Fulfillment suite as well as demo Rocware 2.0, its award-winning solutions platform. Rocware 2.0 enables pragmatic evolution to a ROC (Revenue Operations Center) that delivers Business Optimization in the most pragmatic and non-disruptive manner. Subex was reported as the market leader in Business Optimization for the second year in succession, by Analysys Mason in its report on the billing market, Billing Market Review: 2008 – 2013, released in November 2009.

“Management World provides key stakeholders a platform to interact, engage and share best practices and solutions for the rapidly maturing telecoms industry. This year’s theme of ‘Surviving to Thriving’ will enable participants to exchange newer ideas on furthering the growth of this industry and we look forward to our participation,” said Vinod Kumar, Group President, Subex Ltd.

At Management World, CTO, Mark Nicholson will present key strategies that CSPs (Communication Service Providers) can employ to optimize operations and maximize profitability with the least amount of investment. “Revenue leakage, increasing consumer bad debts and over-charging by partners are some of the common issues providers are grappling with today. As industry leaders in this space, we can help CSPs improve and optimize existing processes and systems through which 90% of revenue and cost flow,” said Nicholson. Mark Nicholson’s presentation will be at 11.30 AM on Thursday, 10 December, as part of the Revenue Management and Billing Summit.

John Myers of Subex will also participate in a panel discussion focusing on the profitability of delivering content in a growing telecom environment. Subex would be the only OSS\BSS vendor to provide the cost and revenue perspective on the best practices of content delivery. This will be held at 2.00 PM on Wednesday, 9 December.

Subex will also be showcasing its market leading Business Optimization solutions, which have made it a world leader in the areas of Revenue Assurance, Fraud Management, Cost Management, Risk Management & Interconnect / Interparty Settlement and Data Integrity Management, at booth # 222.

Service Providers who wish to meet with Subex can contact Pete Tapley at pete.tapley@subexworld.com .

About Subex Limited

Subex Limited is a leading global provider of Operations and BusinessSupport Systems (OSS/BSS) that empowers communications service providers (CSPs) to achieve competitive advantage through Business Optimization and Service Agility - thereby enabling them to better operational efficiency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations Center (ROC) - a centralized approach that sustains profitable growth and financial health through coordinated operational control.

Subex's product portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect / inter-party settlement.

Subex's customers include 36 of the world's 72 biggest* telecommunications service providers. The company has more than 300 installations across 70 countries.
* Forbes' Global 2000 list, 2009

For more information please visit www.subexworld.com

Forward Looking and Cautionary Statements

Certain statements in this release concerning Subex's products, strategy and future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, market acceptance of Subex's products and services, Subex's ability to implement its growth strategy, competition in Subex's areas of business and general economic conditions affecting the telecom industry.

Further information:

MEDIA CONTACT
Harshita Nair
PUBLIC AFFAIRS
+91 80 66964157
harshita.nair@subexworld.com

For further Information:
Vivek Padiyar
Perfect Relations
+91 9892306446
vpadiyar@perfectrelations.com